Pros and Cons of open source and in-house development/outsourced custom development of eCommerce sites

Open-source/shopping carts	In-house development / outsourced custom development
+ve Can be easily deployed	-ve Takes time and there is certain degree of complexity involved
+ve Initial cost is lower	-ve Initial cost is higher
-ve Features supported is limited. Custom features not available	+ve Any amount of features could be added helping in brand creation
-ve Keeping up with the evolution of next-gen technology is not always possible	+ve Keeping with the evolution of next-gen technology is easier, which comes from better understanding of the system and ownership
-ve Data security can be an issue	+ve Any amount of data security can be built and provision can be made that the important data does not leave the premises
-ve Scalability is limited	+ve The architecture being self-controlled can be made scalable
-ve Search engine optimization can be limited	+ve Search engine optimization can be built according to the need
-ve Higher costs for feature enhancements	+ve Lower cost of feature enhancement
-ve Limited ability to change the look and feel of your site	+ve Look and feel can be changed to suit the requirements and the changing trends
-ve Sites looks exactly like every other site using the same shopping cart	+ve Sites can be given unique look & feel and functionalities
-ve There's little to no on-site marketing capability.	+ve Marketing capability can be built, enhanced and scaled
-ve Difficult or impossible to integrate your ecommerce system with your ERP	+ve Can be integrated with all the enterprise application within and outside the organization
-ve Site is clearly focused on the transaction of ecommerce and not giving a shopping experience to customers	+ve Unique and personalized shopping experience can be created
-ve Search capability is rudimentary or nonexistent	+ve Search capability can be built in
-ve No option for secure B2B log in	+ve Innovative business concepts such as marketplace can be created

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